An animated logo can help contribute to your brand's overall narrative as well as becoming a fluid piece of the storytelling process in video content. The narrative created in video content are powerful tools for making emotional connections with consumers. When you choose to use a static logo for your business, you disrupt the narrative and break the emotional connection. Using an animated logo provides the seamless feel that viewers expect.
Consumers are now watching more online video content than television and this trend is only getting more pronounced. As consumers increasingly choose to access content online over television, businesses need to adjust to this behavior. Investing in video content as well as an animated logo could mean the difference between mediocre sales and a banner year. With this in mind, the choice seems clear